Effect of Marketing Strategies on Post-Harvest Loss of Fruits in Osun State, Nigeria

Fruits are essential part of human diets but highly perishable, and the post-harvest loss is on rise in Nigeria, with consequent food insecurity. To achieve zero hunger (SDG II) responsibleconsumption production XII), a lot needs to be done reduce menace post-harvestloss. One such adoption proper marketing strategies by fruit farmers marketers. The study assessed effect various adopted marketers Multistage sampling procedure was used select 120 60 for this study. Data were collected through structured interview schedule.